She Thrives

Online course launch campaign

She Thrives is an Australian brand started by a team of legends with a psychology background who, inspired by their own personal experience of trying to balance family and professional lives, started a business to support other women struggling to manage both at the same time.

The online courses they provide are centred around creating a better balance around household chores, rediscovering your career path after maternity leave and managing multiple obligations, as most women have to. I have loved being involved in the launch of their two most recent courses, True Partnership at Home and Career Clarity. Together, we created a marketing strategy to create a buzz around the launches, as well as a social media and Facebook ads campaigns.